Our Shop Your Way team worked together on individual concepts to pitch to our marketing team in hopes to align both our email and site departments on halloween creative. My creative director and I combined our work for presentation, with the goal in mind to break the typical "orange and black" theme, while also showcasing multiple assets that could be picked up across designers, with different ways they could be applied in our work.
Role: Art Director, Designer
Since we've been seeing higher CTR's on our animated emails, we wanted our halloween creatives to explore animation as well. Three animated examples can be found below.